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THE NORWEGIAN EMAIL GHOSTWRITER

​I ghostwrite voice-driven emails for health, wellness, and coaching brands.

The kind of emails that sound like you, connect deeply, and drive real action—without relying on pressure or pretense.​
If you run a brand in the health or wellness space, you don’t have time for inconsistent engagement or stale newsletters.
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Low open rates. Flat click-throughs. High unsubscribes. It adds up fast.

And if it keeps up?

You risk your emails ending up in spam—along with your potential sales and connection.

That’s why I write emails that blend emotional clarity with strategy.

Messages that reflect your values, make your readers feel seen, and keep them coming back for more.

I don’t just write “nice” emails.

I write emails that work—because they actually mean something.

Client Results

From a Course Creator:

“I run Tanberg farm which includes course activities. August Røen has assisted me in the work of establishing the course activities; in building the website as well as both the form and content of the presentation of the individual courses and lecturers. He has been accessible, creative and helpful. I am very satisfied with the collaboration we have had and recommend his assistance in processes around marketing, written and technical work.”
​- Kathinka, Retreat & Course Leader

From a Fellow Email Copywriter:

- Stian, Email Copywriter

Why work with me?

I help turn all your subscribers into potential buyers

Not just the impulse buyers. But also the ones who need a little more trust, reflection, or resonance before they act.

I make your emails feel like you, but clearer​

No fluff. No fake urgency. Just copy that sounds like you on a good day and leads somewhere valuable.​

I give you time back

While I write your emails, you focus on what you do best. I’ll also help your newsletter fit seamlessly into your funnel.​

The Cornerstone in the way I operate is
Swift turnaround
Deep Research
Responsive Communication
Strategy + Copy in One
Email-Specific Expertise

Are you my ideal client?

Within the broad term of health and fitness, there are a few sub-niches that I specialize in:

​Strength Training + Mindset

Strength training coaches, gym owners, and online trainers who are forward thinking and recognize that physical strength is only one piece of the puzzle. 

If you seek content and messaging that goes beyond sets, reps, and nutrition plans to address the inner game of strength training, such as mental barriers, limiting beliefs, and emotional resilience, I’ll tailor my writing to not only give information about how to train, but also help your clients stay training.

​Running + Psychological Resilience

Running coaches, running clubs, online training programs, and running apparel/gear brands that recognize the significant mental challenges of endurance sports like marathons, ultramarathons, and trail running.

Physical fitness is crucial, but mental toughness, emotional control, and the ability to push through discomfort are equally important. I'll help you cater to runners who are goal-oriented, determined, and seek to overcome their mental barriers.

Rock Climbing + Philosophy of Risk

Rock climbing coaches, climbing gym owners, outdoor adventure companies, and climbing apparel/gear brands that appreciate the deeper, more existential aspects of the sport.

If you don’t just see climbing as a physical activity, but rather view it as a metaphor for life, a journey of self-discovery, or an exploration of courage and fear, I’ll write emails that explore the philosophical aspects of risk-taking and pushing boundaries.

You’re not just selling gear or training—you’re selling an experience, philosophy, and a sense of community, and I want to help you capture that essence.

​Wellness Coaching + Existential Questions

Wellness coaches, holistic practitioners, life coaches, and retreat leaders who understand that true well-being goes beyond physical health and extends to mental, emotional, and spiritual fulfillment.

If you believe in exploring existential questions about meaning, purpose, identity, and connection as part of your coaching process, I’ll integrate discussions about deeper self-awareness, a sense of purpose, and a more meaningful life.

How do we get started?

Step 1: Schedule a Strategy Call

We’ll look at your current email efforts and identify the fastest ways to improve results. And make sure we’re a good fit.​

Step 2: Brand Discovery

We’ll dive into two calls to extract your voice, audience, and offers. I’ll spend time understanding your message before writing anything.

Step 3: You Get a Real Email Engine

You walk away with a consistent, voice-aligned email system that works within your funnel—and gets real results.​

FAQ

What kind of businesses do you work with?
I specialize in health, fitness, wellness, and mindset brands—especially those that care deeply about connection, transformation, and ethical marketing. If you coach, teach, or lead people toward a better version of themselves, we’re likely a great fit.
What makes your email copy different?
My copy isn’t written to just “get clicks.” It’s crafted to connect deeply. Every email is grounded in story, backed by psychology, and fine-tuned to sell through resonance—not pressure.
How do I know if we're a good fit?
If you believe in building community, telling real stories, and marketing with integrity, you’ll feel right at home. The best way to find out is to book a free strategy call.
What deliverables do you offer?
I write everything from standalone email newsletters to full nurture sequences, launch campaigns, and evergreen email funnels. If email plays a role in your funnel, I can write for it.
Do you offer strategy or just copy?
Both. I don’t just write. I'll help you shape your entire email approach to make sure it aligns with your goals, funnel structure, and brand voice.
What’s your process like?
We start with a strategy call. If it’s a fit, I’ll guide you through a simple onboarding process. From there, I’ll dig deep into your audience, offers, and tone, then start writing. You get well-researched, emotionally grounded, sales-focused copy.
How long does it take to get emails done?
Depending on the project size, you can expect a 1–3 week turnaround. I focus on depth, quality, and strategy. Not just speed.
What kind of results can I expect?
While I never promise guaranteed numbers (because every list is different), my clients typically see better open rates, more clicks, deeper reader engagement, and increased conversions within weeks.
Can you help with other marketing assets?
Right now, I specialize in email. But I’m happy to refer you to trusted creatives in design, web development, and ad copy if you need support there.
Do you write for email service providers like Mailchimp, ActiveCampaign, etc.?
Yes. I write the copy no matter the platform you use. If you need tech setup support, I can connect you with trusted partners.
Do you offer ghostwriting?
Absolutely. If you want to show up as yourself but don’t have the time (or writing skill) to do it, I’ll write in your voice while preserving your integrity.
what if I've tried email marketing before and it didn't work?
Chances are, the issue wasn’t email—it was the messaging. I’ll help you reset the foundation with story-first copy and positioning that lands.
How much do you charge?
Projects are custom-quoted depending on your needs, goals, and scope. Book a strategy call and I’ll walk you through the options.
What’s the first step if I’m interested?
Simple—book a free strategy call. We’ll discuss your business, audience, and what you need most right now. No pressure. Just clarity.